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Domains & TLDs

What is a Domain?​

A domain name is a unique address used to access a website. It serves as an easy-to-remember identifier that directs users to the IP address where your website is hosted. For example, "alstra.ca" is our domain name.

What are TLDs?​

A Top Level Domain is the last part of your domain name - the part after the dot. For example:

  • In www.example.com, the TLD is .com
  • In www.example.ca, the TLD is .ca

Types of TLDs​

Generic TLDs (gTLDs)​

  • Common ones: .com, .org, .net
  • Industry-specific: .shop, .restaurant, .tech
  • Less restrictions on who can register
  • Usually available to anyone worldwide
  • Most recognized: .com remains the global standard

Country Code TLDs (ccTLDs)​

  • Specific to countries: .ca (Canada), .us (USA)
  • May have registration requirements
  • .ca domains require Canadian presence
  • Show local relevance to customers
  • Often preferred by local search engines

SEO Impact of TLDs​

  1. Local Search Benefits

    • .ca domains typically rank better in Canadian searches
    • Google considers ccTLDs as strong signals for local relevance
    • Helps target local customers

  2. Global Reach

    • .com remains best for international business
    • Easier to expand globally
    • Most recognized and trusted worldwide

Choosing Your Domain Name​

Business Naming Tips​

  1. Keep It Simple

    • Short and memorable
    • Easy to spell
    • Avoid numbers if possible
    • Avoid hyphens

  2. Think About Branding

    • Match your business name
    • Consider future growth
    • Check social media availability
    • Check trademark availability

  3. Local vs Global

    • Planning to stay in Canada? Consider .ca
    • Going international? Start with .com
    • Consider registering both if possible

Best Practices​

  • Register variations to protect your brand
  • Secure your name on major TLDs
  • Consider common misspellings
  • Register for multiple years
  • Set up auto-renewal

Common Mistakes to Avoid​

  • Using trendy TLDs for serious business
  • Choosing extremely long domains
  • Using confusing spellings
  • Forgetting to check trademark issues
  • Not checking domain history

Final Tips​

  • Register your domain early
  • Keep your contact info updated
  • Enable privacy protection
  • Use a reputable registrar
  • Document your login details

Need Help?​

Contact Alstra Solutions for guidance on choosing and registering your domain name. We can help ensure you make the right choice for your business.